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LG builds on ‘Chocolate Gold’ popularity with 14-Karat Special Edition
 -  Thursday, April 05 2007

Close on the heels of announcing its partnership with fashion label PRADA to launch a luxury phone, global and regional digital leader LG Electronics has added yet another accolade to its luxury phone division – the Special Edition 14-Karat Chocolate Gold.

Like its predecessor, LG’s latest edition of its bestselling Chocolate mobile handset takes the popularity of the Chocolate family to a new level and is designed for style-conscious customers who demand greater functionality and exclusivity in their mobiles, without compromising on quality.

While maintaining the authentic famous glowing-red touch keypad synonymous with the Chocolate family, LG’s new handset will be enhanced by a 14-Karat solid gold band bearing the Chocolate legend. Only 1,000 units will be produced as part of the Special Edition series and will be available in the Middle East this month onwards.

“The LG 14-Karat Chocolate Gold is one of the most upmarket and exclusive products demonstrating LG’s ability to design and introduce stunning masterpieces for a discerning audience,” explained K. W. Kim, President, LG Electronics – Middle East and Africa operations.

“LG Chocolate Gold Special Edition will undoubtedly appeal to a highly premium segment of consumers who demand the best in everything – style, fashion, features, functionality and design,” he added. “Our latest product further boosts the Chocolate family with a wider product offering in the luxury category.”

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