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Acer partners with Logicom in Lebanon
RESELLER WORLD MIDDLE EAST -  Sunday, April 09 2006

Acer will officially announce the signing of its newest partnership with Logicom Middle East for Lebanon at this year’s Logicom Technology Forum (LTC 2006) starting 11 April, Beirut.

Philip Ashkar, director sales and marketing, Acer Middle East and Africa (EMEA)
Acer will officially announce the signing of its newest partnership with Logicom Middle East for Lebanon at this year’s Logicom Technology Forum (LTC 2006) starting 11 April, Beirut. Logicom will be responsible for logistics, stock availability, credit arrangements, channel marketing and relationship management with resellers.

“We are extremely pleased to be signing with such a strong partner in Lebanon,” said Philip Ashkar, Director of Sales and Marketing, Acer Middle East.

“In a short period of time, Acer has rapidly grown to become the fourth largest PC vendor in the world. In no small part, our channel and distribution partners have helped us achieve such phenomenal success and, therefore, when we come to forming such partnerships we have to be sure that there are strong mutual benefits. I think we can say that we have found another strong partner with which to work and support our exceptional growth in the Middle East,” added Ashkar.

Michael Papaeracleous GM of Logicom (Middle East) SAL and Executive Director of Distribution of the Logicom Group, commenting on the new partnership said, “Logicom is excited to add Acer products to our overall offering. Acer products will allow us to penetrate deeper into Lebanon's commercial channel business and, for the first time, provide a full line of branded PC offerings that meet our customers' increasing demands for performance, quality and mobility. On the other hand, Acer will undoubtedly benefit from Logicom's wide channel reach and professional approach that has helped the company become the vendor of choice for the Lebanese Value Added Reseller community, for many years now.”

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